Notifications are either categorized as scheduled notifications or past notifications. Scheduled notifications are notifications that have been scheduled to go out but have not yet.
At a glance:
Push notification analytics
Last updated 9/2/2021
Introduction
This guide will go over how to better understand the data found in the push notifications.
- Understanding Notification Data: The Notifications tab has two tables, Scheduled Notifications, and Past Notifications.
- The difference between Gross, Active, Active Unique, and Unsubscribed visitors
Push notification analytics
Scheduled Notifications
Tells you when the notification is set to be sent out
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Send Date - The date the notification is going to be sent out
- Repeat - If the notification is set to be repeated and how often
- Platform - Mobile or desktop
- Filters - Any filters that were set for this based on list, zip code, etc
- List - The list of customers that this push notification is using to segment.
Past Notifications
- Sent Date - Date that the push notification was sent
- List - The list of customers that this push notification is using to segment.
- Platform - Mobile or desktop
- Filters - Any filters that were set for this based on list, zip code, etc
- Analytics
- Sent - Number of times this was sent total
- Delivered - How many were successfully received without bouncing
- Clicked - From the total number of successful push notifications, how many were engaged with
- Bounced - How many were sent but not received
Analytics
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Gross subscribers is everyone who subscribed
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Active subscribers is everyone who subscribed and has never bounced or unsubscribed
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Unique subscribers is subscribers with unique IDs
- Unsubscribed are visitors that have opted out after initially subscribing
If you need any more info on push notifications please check out these articles: Sending Push Notifications, Managing Your Push Notification Subscribers, and Creating a Push Notification Promotion
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