Understanding Push Notification Data

Notifications are either categorized as scheduled notifications or past notifications. Scheduled notifications are notifications that have been scheduled to go out but have not yet.

 

1. Navigate to the Notification Admin Pages: You can get there by clicking the Push Notifications icon at the top of your screen and then clicking the Notifications tab.

 

Promotions page to the manage notifications page

 

2. Understanding Notification Data: The Notifications tab has two tables, Scheduled Notifications, and Past Notifications.

The Scheduled Notifications table tells you when the notification is set to be sent out (Send Date), and if the notification is set to be repeated and how often (Repeat). The Subscribers column shows the number of subscribers your notification will be sent to based on the filter options that you chose. It also shows you what the notification's title and body say as well as the icons/images you selected for this notification.

If you hover over the gear icon in the Filters column you can see what filters you set for this notification. Likewise, if you hover over the list icon in the Lists column you can see which lists this notification is being sent to.

 

Manage notifications page

 

The Past Notifications table has many of the same columns as the Scheduled Notifications table but it also shows you how many notifications were successfully sent, how many of your subscribers clicked on the notification, and how many bounced (this means a user unsubscribed from push notifications). If you see that a notification bounced you will also notice your total subscriber count went down.

One thing to note is that you may have a zero in the clicked column right after your notification is sent because the users may not have seen it yet. Check back after a period of time, even up to the expiration date of the notification, for a better idea of the total click count.

If you need any more info on push notifications please check out these articles: Sending Push Notifications, Managing Your Push Notification Subscribers, and Creating a Push Notification Promotion

 

Visit Justuno @ justuno.com