UTM targeting helps show popups to a specific audience that are tied to an ad of some sort (e.g. Facebook, email, paid ads). Essentially it is a set of URL search parameters, or query strings, that has become standardized in the marketing sector, and is appended to a visitor's current URL after clicking within the context of the aforementioned scenarios. These segments of URL string can be leveraged by Justuno in promotions inside the visual design, as well as within the targeting rules; for more information regarding utilizing UTM parameters in promotion targeting rules, click here: Targeting Users coming from Email or Paid Ads
Below are different options that can be used on a promotion to show or capture information tied to the UTM. The capturing of the data would be tied to your email system of choice or the targeting creation route you established the ad on. This helps provide a more personalized experience with out having to create more than one promotion!
IMPORTANT NOTE: Syntax for is lowercase. Meaning they will not pull your coupon code or campaign names properly if they are not typed in lower case. All the UTM parameters except the utm_coupon will populate the UTM parameter data that the user landed on your site with first in the current session, so if you are utilizing UTM links internally in your website, the tags below will still be replaced with the original landing page value. utm_coupon will always be the last one found in the url.
Tags: UTM, UTM_CAMPAIGN, UTM_CONTENT, UTM_SOURCE, UTM_MEDIUM, UTM_TERM, UTM_COUPON