A/B Testing in Justuno

The steps below will help explain how to set up an A/B test in Justuno.

Step 1: Click on A/B testing from your dashboard.

Step 2: Hit New A/B test.

Step 3: Name the promotion and select desktop or mobile.

Step 4: Select the dates you would like the AB test to run. We recommend to run a test for at least 30 days.

Step 5: Select the A promotion to compare to the B promotions. You can select as many B promotions however only one A promotion. Please note, that our AB testing software does not currently test rules, the A promotions rules will override the B promotions rules.

Justuno now has the ability to test against a control group, which essentially means no promotion will be displayed, but the rules for the promotion trigger were matched and tracked the same as though a promotion from the testing group had shown.

Head here to check how the A/B reporting works.

Step 6: Hit save and you will be all set!

Troubleshooting Tips: If the promotions you would like to choose are grayed out that is because they have been used in another A/B test. Please archive the previous A/B tests with those promotions and you will then be able to re-use them!

Blog Articles: Our blog has some great reference material for A/B testing

Mastering A/B Testing: When to Run an A/B Test

Optimizing Website Pop Ups with A/B Tests: Do Images Increase Conversion Rates?

[Quick Video] Optimizing Email Pop Ups with A/B Tests: One Step Opt-In vs. Two Step Opt-In

Tags: AB test, AB testing