UTM targeting helps show popups to a specific audience that are tied to an ad of some sort (e.g. Facebook, email, paid ads). Essentially it is a set of URL search parameters, or query strings, that has become standardized in the marketing sector, and is appended to a visitor's current URL after clicking within the context of the aforementioned scenarios. These segments of URL string can be leveraged by Justuno in promotions inside the visual design, as well as within the targeting rules; for more information regarding utilizing UTM parameters in promotion targeting rules, click here: Targeting Users coming from Email or Paid Ads
Below are different options that can be used on a promotion to show or capture information tied to the UTM. The capturing of the data would be tied to your email system of choice or the targeting creation route you established the ad on. This helps provide a more personalized experience with out having to create more than one promotion!
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Tags: UTM, UTM_CAMPAIGN, UTM_CONTENT, UTM_SOURCE, UTM_MEDIUM, UTM_TERM, UTM_COUPON