1. Help Center
  2. Getting Started
  3. First Steps and Best Practices

How Justuno Tracks Conversions

Types of conversions tracked by Justuno.

With the inclusion of our Conversion tracking script, Justuno will begin reporting on all your website conversions. There are three different types of conversions Justuno tracks:

 

Justuno Same Session Conversions

This type of conversion is tracked when a visitor engages with a Justuno promotion on your website and converts (usually a sale) within the same browsing session. These are going to show the most valuable ROI.

 

Justuno Past Engagement Conversions

This type of conversion is tracked two different ways depending on the scenario:

Scenario A)

When the website visitor does not have a Same Session Conversion with any other promotion, Justuno will attribute promotions with logged engagements within the last 14 days of this conversion date.

Scenario B)

When the website visitor does have a Same Session Conversion with any other promotion, Justuno will attribute the other promotions with logged engagements within the last 7 days of this conversion date.

 

Non Justuno Attributed Conversions

No attribution will be made for any promotions when no engagements were made at least in the last 14 days of the conversion date.

 

Types of Engagements that Lead to Conversions

There are three types of engagements based on display type that we attribute to conversions and revenue, for more information on the types of engagements, please check out this article.