This Justuno support article explains the difference between lead capture engagements and website messaging engagements
Last updated: 05/31/2022
Impression: When a user views a promotion.
Engagement: Lead Capture
Engagement on a lead capture is defined as the desired action taken by the visitor (i.e. email submission or social action) to reveal the post-engagement screen (i.e. coupon code, content, etc.)
Engagement: Website Messaging
Engagements on Website Messaging offers can be broken down into two types: “click” and “view”.
- Click engagements are defined as a click made by the visitor anywhere on the pop up that does not close it, i.e. the user clicks to copy the coupon code, or clicks a CTA
- View engagements are defined as website messaging offers that are center and full screen promotions only being open in front of a visitor for longer than 8 seconds before it is subsequently closed.
If your promotion is a banner with no clickable actions, a view engagement will not be counted. If your promotion has clickable actions, a view engagement will also never be counted.
Conversion: A conversion is counted when a user engages with the promotion and checks out, this can be within the same session or in the future. Additional information regarding different types of Conversions can be found here.
For more information, please check out our Justuno Term Breakdown.
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