Justuno Term Breakdown

Current Metric Term Definition
Email Engagement Rate Number of emails visitor sessions that had at least one email engagement
Exit Rate Rate at which visitors leave the site after viewing more than one page
Pages Per Session Amount of pages viewed in one session
Engagement URL The exact page a customer engaged with Justuno on the site
Engaged Pages Per Session Amount of pages viewed in one session after engaging with a Justuno promotion
Total Carts Abandoned Amount of visitors who abandoned their carts regardless of a Justuno engagement
Carts Abandoned Amount of visitors who abandoned their carts without a Justuno engagement
Engaged Carts Abandoned Amount of visitors who engaged with a Justuno promotions after engaging with a Justuno promotion
Cart Revenue Abandoned Average order value of visitors who abandoned their carts
Engaged Cart Revenue Abandoned Average order value of visitors who abandoned their carts after engaging with a Justuno promotion
Bounced Sessions Amount of visitors leaving from the page they landed on
Sessions Refers to the period of time a visitor is on a websit plus 30 minutes after they leave the site
Page Views Amount of pages viewed on your site in a given session
Engaged Average Time on Site The average time a visitors spends on your site with a Justuno engagement
Average Time on Site The average time a visitors spends on your site without a Justuno engagement
Engaged Average Time to Convert The average time a visitors spends on your site with a Justuno engagement before converting
Average Time to Convert The average time a visitors spends on your site without a Justuno engagement before converting
Impressions Defined by a promotion being served t a visitor
Engagements Defined by the desired action being taken on a promotion by a visitor
Engagement rate Percentage of impressions that result in an engagement by the visitor
Conversions Amount of sales conversions
Total Revenue Amount of revenue regardless of a Justuno engagement
Revenue Amount of revenue without a Justuno engagement
Engaged Revenue Amount of revenue from visitors who engaged with a Justuno engagement
Conversion Rate Total Percentage of sessions that resulted in a sales conversion regardless of a Justuno engagement
Conversion Rate Percentage of sessions that resulted in a sales conversion without a Justuno engagement
Engaged Conversions The number of conversions that had a Justuno engagement
Engaged Conversion Rate Percentage of sessions that resulted in a sales conversion after engagement with a Justuno promotion
Avg Order Value Total amount of sales conversions divided by the total revenue in a given date range
Engaged Avg Order Value Total amount of sales conversions divided by the total revenue of visitors who engaged with a Justuno promotion
Total Avg Order Value Sum of average order value from both engaged and non-engaged visitors
Total Cart Abandonment Rate Percentage of sessions that put items in their cart, and then leave the site regardless of a Justuno engagement
Cart Abandonment Rate Percentage of sessions that put items in their cart, and then leave the site without a Justuno engagment
Engaged Cart Abandonment Rate Percentage of sessions that put items in their cart, and then leave the site after engaging with a Justuno promotion
Average Cart Value Abondoned Dollar amount left in a visitors cart
Average Engaged Cart Value Abandoned Dollar amount left in a visitors cart after engaging with a Justuno promotion
% Session Imp Rate of sessions that are served at least one impression
Session Impressions Amount of sessions that are served an impression
Engaged Session % Rate of sessions that engaged with a Justuno promotion
Engaged Sessions Amount of sessions that engaged with a Justuno promotion
Engaged Average Session Value Is determined by the total revenue earned divided by the number of sessions that had an engagement
Average Session Value Is determined by the total revenue earned divided by the number of sessions.
Bounce Rate Rate of visitors leaving from their first page load
Engaged Bounce Rate Rate of visitors leaving from the their first page load after engaging with a Justuno promotion
Bounced Sessions with Impressions Amount of visitors leaving from their first page load after viewing a Justuno promotion
Bounced Sessions with Engagements Amount of visitors leaving from their first page load after engaging with a Justuno promotion
Cart Items Abandoned Product names that are left in a visitor's cart
Engaged Cart Items Abandoned Product names that are left in a visitor's cart after engaging with a Justuno promotion
Sessions with Items in Cart Sessions where a visitor added an item to their cart
Engaged Sessions With Items in Cart Sessions where a visitor added an item to their cart after engaging with a Justuno promotion
Retained Sessions with Engagments The number of sessions that viewed more than one page that visit with at least one engagment
Retained Sessions with Impressions The number of sessions that viewed more than one page that visit with at least one impression
Retained Sessions The number of sessions that viewed more than one page that visit regardless of a Justuno interaction
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