Exit offer on Mobile

 

 

How to: Set Up an Exit Offer For Mobile Devices

The primary rule in this setup tracks the mobile Back Button, when a user clicks the back button within your site and they are about to leave to another site. This means that if a user is browsing your site, no matter how many pages they've viewed during that session, the overlay will trigger only when they attempt to leave using the back button on the landing page, which is the page that the visitor entered your site with, not from ANY page they are on.

Limitations

NOTE: This will NOT work well with URL rule conditions. For example adding in URL contains 'cart' AND 'user intends to leave with back button' will NOT work. Why? Because the technology works when a user is using the back button to leave your website, not using the back button anywhere.

 

Step 1: Create a mobile promotion, check out this article to help you with initial set up.

Step 2: In the rules section, also denoted STEP 2 of the promotion design process, click "Add New Rule". Then name the rule and select Advanced Rule before clicking "Create Rule" to continue onto setting the rule conditions.

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Step 3: Add in the "Exit with Back Button" rule and any other conditions you may want for the mobile exit offer, but always keeping in mind the limitations of URL conditions with this type of exit rule (See Limitations Again).

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4 Comments

  • 0
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    George K

    Doesn't seem to work with Android back button... Does it only work with on-screen back buttons like Apple has?

  • 0
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    Yuno

    Hi George,

    Thank you for reaching out. I sent you an email to help review this a bit further. The back button targeting rule will work for both Apple and Android. 

    Kind regards,

    Yuno

  • 0
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    David M

    Hi Yuno,

    With the Google mobile pop policy changes do you think we need to have a setting in the Rules that will only allow this to trigger after they've seen at least 2 pages or is fine if for example they land on the landing page and then try and go back straightaway and this popup triggers without them having been to any other pages on the website?

    Kind regards,

    David

  • 0
    Avatar
    Yuno

    David, 

    Recent articles and research has stated that because of Googles policies it would be best to only trigger an exit offer after the customer has visited a couple pages. There is even some chatter that using this feature period would not be the best practice. At this time we have no data on if this is the case or not but of course it would be best to listen to Google. 

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