NOTE: In the process of updating support articles in response to recent changes to the user interface and newly added features, such as the analytics dashboard and promotion wizard tool.
Follow the steps below or watch the video on how to set up an exit offer on mobile!
How it works: we created a rule that only activates when a user clicks the back button within your site and they are about to leave to another site. This means that if a user is browsing your site, no matter how many pages they've viewed during that session, the overlay will trigger when they potentially are trying to go to a competitor or back to google from the page they landed on, not from ANY page they are on, only the landing page.
PLEASE NOTE: This will NOT work with a current URL rule combination. For example adding in current URL contains cart and user intends to leave with back button will NOT work. Why? Because the technology works when a user is using the back button to leave your website, not using the back button anywhere.
Step 1: Create a mobile promotion, check out this article to help you with initial set up
Step 2: In the rules section, step 2 of set up, add new rule
Step 3: Add in the "Exit with Back Button" rule and any other conditions you may want for the mobile exit offer. PLEASE NOTE: Using any URL based rules will NOT work, this is due to the fact that this technology only fires when a user is leaving your site and heading to another website. For example adding in "current URL contains cart" would mean a user would have to hit the back button from the cart page to google, or the previous website they were on which would be impossible!