Exit offer on Mobile

Follow the steps below or watch the video on how to set up an exit offer on mobile! 

How it works: we created a rule that only activates when a user clicks the back button within your site and they are about to leave to another site. This means that if a user is browsing your site, no matter how many pages they've viewed during that session, the overlay will trigger when they potentially are trying to go to a competitor or back to google from the page they landed on, not from ANY page they are on, only the landing page. 

 

PLEASE NOTE: This will NOT work with a current URL rule combination. For example adding in current URL contains cart and user intends to leave with back button will NOT work. Why? Because the technology works when a user is using the back button to leave your website, not using the back button anywhere. 

 

 

Step 1: Create a mobile promotion, check out this article to help you with initial set up

Step 2: In the rules section, step 2 of set up, add new rule

Step 3: Add in the "Exit with Back Button" rule and any other conditions you may want for the mobile exit offer. PLEASE NOTE: Using any URL based rules will NOT work, this is due to the fact that this technology only fires when a user is leaving your site and heading to another website. For example adding in "current URL contains cart" would mean a user would have to hit the back button from the cart page to google, or the previous website they were on which would be impossible! 

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4 Comments

  • 0
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    George K

    Doesn't seem to work with Android back button... Does it only work with on-screen back buttons like Apple has?

  • 0
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    Yuno

    Hi George,

    Thank you for reaching out. I sent you an email to help review this a bit further. The back button targeting rule will work for both Apple and Android. 

    Kind regards,

    Yuno

  • 0
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    David M

    Hi Yuno,

    With the Google mobile pop policy changes do you think we need to have a setting in the Rules that will only allow this to trigger after they've seen at least 2 pages or is fine if for example they land on the landing page and then try and go back straightaway and this popup triggers without them having been to any other pages on the website?

    Kind regards,

    David

  • 0
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    Yuno

    David, 

    Recent articles and research has stated that because of Googles policies it would be best to only trigger an exit offer after the customer has visited a couple pages. There is even some chatter that using this feature period would not be the best practice. At this time we have no data on if this is the case or not but of course it would be best to listen to Google. 

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