Data Layer Push for Google Tag Manager – Justuno

Recently we added an automatic data layer push for google tag manager, this code:

You can use these event names in this format to define your own custom events and/or event handlers,
but for all intents and purposes the automated dataLayer push calls that are shown below
already capture those attributes and post them to Google Analytics.
Custom event definitions can be useful when you need to distinguish between different possible engagements of the same type within a single promotion,
i.e. multiple CTA layers that have distinctly different engagement scenarios upon click,
but the automated dataLayer push would only capture the generic 'Engagement - Unlocked Click', and no information pushed regarding how many clicks each has as well (can be defined if so desired with your own event listeners or these routes).

  Impression Event Definitions
  Targeted Overlay
  Tab Click

  // the rest here are engagements
  Engagement Event Definitions
  Engagement - Facebook
  Engagement - Google Plus
  Engagement - Twitter Tweet
  Engagement - Email Signup
  Engagement - LinkedIn Share
  Engagement - Twitter Follow
  Engagement - Pinterest Follow
  Engagement - Instagram Follow
  Engagement - Videos Watched
  Engagement - Incentivized Form
  Engagement - VK Follow
  Engagement - Reddit Subscribe
  Engagement - Google Follow
  Engagement - LinkedIn Follow
  Engagement - Unlocked Click
  Engagement - Intro Continue Click
  Engagement - Unlocked View
  Engagement - Plugin

dataLayer.push({
'promoTitle': b,
'promoID': cmid,
'event': 'JustunoImpression'
});
vs the code for engagements :
dataLayer.push({
'promoEvent': a,
'promoTitle': b,
'promoID': cmid,
'event': 'JustunoEvent'
});

Will allow you to set up events within your own GTM account that will allow you to track more information or send more information to another resource!

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