Creating a Wildcard Rule

Alternatively referred to as a wild character or wildcard character, a wildcard is a symbol used to replace or represent one or more characters. Wildcards are typically either an asterisk (*), which represents one or more characters. You can use a wildcard in our current URL rule by selecting "matched wildcard". An example use case would be if you would want to target a specific UTM campaign and source see below:

select matched wildcard