Understanding Push Notification Data

Notifications are either categorized as scheduled notifications or past notifications. Scheduled notifications are notifications that have been scheduled to go out but have not yet.

At a glance:

Push notification analytics

Last updated 9/2/2021

Introduction


This guide will go over how to better understand the data found in the push notifications.

  1. Understanding Notification Data: The Notifications tab has two tables, Scheduled Notifications, and Past Notifications.
  2. The difference between Gross, Active, Active Unique, and Unsubscribed visitors

Push notification analytics


    Scheduled Notifications

    Tells you when the notification is set to be sent out

    • Send Date - The date the notification is going to be sent out

    • Repeat - If the notification is set to be repeated and how often
    • Platform - Mobile or desktop
    • Filters - Any filters that were set for this based on list, zip code, etc
    • List - The list of customers that this push notification is using to segment.

    Past Notifications

    • Sent Date - Date that the push notification was sent
    • List - The list of customers that this push notification is using to segment.
    • Platform - Mobile or desktop
    • Filters - Any filters that were set for this based on list, zip code, etc
    • Analytics
      • Sent - Number of times this was sent total
      • Delivered - How many were successfully received without bouncing
      • Clicked -  From the total number of successful push notifications, how many were engaged with
      • Bounced - How many were sent but not received

    Analytics

    • Gross subscribers is everyone who subscribed

    • Active subscribers is everyone who subscribed and has never bounced or unsubscribed

    • Unique subscribers is subscribers with unique IDs

    • Unsubscribed are visitors that have opted out after initially subscribing

     


    If you need any more info on push notifications please check out these articles: Sending Push Notifications, Managing Your Push Notification Subscribers, and Creating a Push Notification Promotion

     

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