What are the different types of engagements?

Impressions: When a user views a promotion.

ENGAGEMENT: Locked Offers
An engagement on a locked offer is defined as the desired action taken by the visitor (i.e. email submission or social action) to reveal the post-engagement screen (i.e. coupon code, content, etc.)

ENGAGEMENT: Unlocked Offers
Engagements on unlocked offers can be broken down into two types: “click” and “view”.

Click engagements are defined as a click made by the visitor anywhere on the pop up that does not close it, i.e. the user clicks to copy the coupon code, or clicks a CTA

View engagements are defined as any unlocked offer being open in front of a visitor for longer than 8 seconds before it is subsequently closed

Conversion: A conversion is counted when a user engages with the promotion and checks out, this can be within the same session or in the future. 

 

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    Ben Choy
    Edited by Ben Choy
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