Data Layer Push for Google Tag Manager

Recently we added an automatic data layer push for google tag manager, this code: 

 

dataLayer.push({
'promoTitle': b,
'promoID': cmid,
'event': 'JustunoImpression'
});
vs the code for engagements :
dataLayer.push({
'promoEvent': a,
'promoTitle': b,
'promoID': cmid,
'event': 'JustunoEvent'
});
 
Will allow you to set up events within your own GTM account that will allow you to track more information or send more information to another resource! 
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